Insight

In recent decades, the booming packaged water industry has seen a surge in popularity, driven by the belief that bottled water is a safer alternative to tap water supplied by public drinking water systems. This growth is evident in the…

India’s tourism strategy is rooted in the ancient Sanskrit verse ‘Atithi Devo Bhavah,’ translating to ‘Guest is God.’ During the interim budget presentation, Finance Minister Nirmala Sitharaman emphasized the encouragement for states to…

Sports in India were limited to being a kind of passive amusement. Nonetheless, the advent of fantasy sports in India has made it possible for spectators and fans to come together and actively participate in their preferred sport. A study…

“Artificial Intelligence (AI) represents a pivotal juncture in our technological evolution, offering unparalleled opportunities for innovation while posing significant challenges. As industries embrace AI’s capabilities in automation, data…

Author Vinay Agarwal, Strategic Business Head, PromotEdge New Delhi: Every company wants to create an online community and that can only be done by conveying the right message to the right people. And to do that right, we need to learn how…

We are witnessing a global environmental crisis where topics like climate change are not a theory anymore but a living, present danger. There is an outcry for employing sustainable practices in every aspect of our lives. Ecotourism, or…

Author Article by Shalini Sinha, Founder of The Infused Kettle Corporate gifting is more than just a tradition; it is a significant way to improve employee engagement within organizations. Gifting stands out as a tangible gesture of…

Author Article by Sherry Jairath, CXO, Herby Angel With Ayurvedic-based infant care businesses gaining remarkable popularity across India, a profound transformation is sweeping through the realm of baby care. This transition finds its…

Author Article by Guncha Khare, Senior Director Strategy, Dextrus  The nature of work today has undergone a major transformation, driven by the preferences of the new workforce and the post-covid landscape. The traditional office…